The pandemic gave us all a chance for pause and introspection. For me, it was an opportunity to put the vitality of the high fashion industry on hold and concentrate on a project closer to my heart.
Having shared my life with dogs since I can remember, I wanted to begin designing knitwear for man’s best friend. The lightbulb moment came to me when I met my friend and her dog, Monti, on a particularly chilly day in Brighton. We wrapped Monti up in one of my hand-knitted lambswool scarves to keep him cosy and I never looked back.
WAG&WOOL was born - the first design being named after my muse, of course - Monti. The first few samples were knitted and tested among friends and family - who loved the idea of having matching knitted dog coats and human accessories.
Since then, I’ve immersed myself in the world of design for dogs, embracing a new creative direction and taking the time to experiment during lockdown. I spent hours researching the best yarns for my designs and have finally achieved a premium 100% lambswool product made in the UK.
WAG&WOOL has already flown from success to success - thanks to our beloved customers. So, keep an eye out for new designs and colours, bringing comfort and style to pet jumpers and plenty of wagging tails to dog walks near you.