Hi, my name is Rachael and I’m the face behind WAG&WOOL. Today, we ship luxury dog jumpers and matching owner sets all around the UK and globally, and we have a growing following on Instagram. But, it feels like it was only yesterday that my micro-business found its feet one chilly afternoon in Brighton ...

The pandemic gave us all a chance for pause and introspection. For me, it was an opportunity to put the vitality of the high fashion industry on hold and concentrate on a project closer to my heart.

Having shared my life with dogs since I can remember, I wanted to begin designing knitwear for man’s best friend. The lightbulb moment came to me when I met my friend and her dog, Monti, on a particularly chilly day in Brighton. We wrapped Monti up in one of my hand-knitted lambswool scarves to keep him cosy and I never looked back. 

WAG&WOOL was born - the first design being named after my muse, of course - Monti. The first few samples were knitted and tested among friends and family - who loved the idea of having matching knitted dog coats and human accessories.

Since then, I’ve immersed myself in the world of design for dogs, embracing a new creative direction and taking the time to experiment during lockdown. I spent hours researching the best yarns for my designs and have finally achieved a premium 100% lambswool product made in the UK.

WAG&WOOL has already flown from success to success - thanks to our beloved customers. So, keep an eye out for new designs and colours, bringing comfort and style to pet jumpers and plenty of wagging tails to dog walks near you.

Made in Britain - All WAG&WOOL cute dog jumpers, dog sweaters and accessories are knitted from Z. Hinchcliffe lambswool which is carded, spun and dyed in Yorkshire before making its way down to my Brighton-based studio where my designs come to life.

Matching designs - Looking stylish and staying cosy and comfortable has never been easier, for you or your dog, with our range of matching owner and dog clothing. Plus, everything is made from luxury lambswool.

Sustainability - Sustainability has been at the heart of the WAG&WOOL ethos from the very start. Using lambswool makes all my designs biodegradable and offers a much-needed alternative to the current market for dog products which is awash with uncomfortable synthetics.

Passion - Many of us found new beginnings in the turbulence and disruption of the pandemic. For me, the blessing of an exciting new adventure has emerged and refreshed my love of knitwear design.

Knowledge - Alongside WAG&WOOL, I have spent many years as a knitwear technician, teaching university students whilst also running Studio Tamane - a knitwear studio based in Brighton that offers short courses.