British made. consciously created.

For Dogs & proud owners.

shop from our curated range of sustainable knitwear

For dogs & proud owners

Luxury Dog Clothing

eco knitwear

Jumpers for puppies, adult dog coats, dog collar and lead sets or even matching owner and dog sets, there’s a WAG&WOOL for every kind of dog, their owner, and your ideal dog walk.

award winning dog jumpers wag and wool

    Best Sustainable Pet Brand 2022 - Lux Life Magazine
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  • Lucy Set

    The unique Lucy headband set was shortlisted for the prestigious Gift Of The Year Awards

The best of

British design, style & sustainability


WAG&WOOL was born on a freezing day in Brighton at the start of the pandemic. Combining a love for dogs, a passion for design, and an experience in the high fashion industry, today our dog jumpers are getting tails wagging all around the UK.

whippet in a knitted jumper

Award Winning

The Ultimate Dog Jumper



“Excellent company!! Highly recommend to anyone looking for sustainable dog wear (and human wear!!) 🥰 Great service all round!!”

sianie wickham

“Amazing quality and well made clothing for both humans and dogs. My two feel so relaxed as soon as the jumpers go on. We think it’s because they aren’t made from plastic so are extra cosy. They look like actual jumpers and not fancy dress which a lot of dog wear feels like.”

lucy lou

“I have never seen a better dog jumper, I wish I could have one for myself”

James fogarty


Slow fashion

Our products are made and designed in Britain, and we only ever work with partners and suppliers who share our sustainability values.

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