Jumpers for puppies, adult dog coats, dog collar and lead sets or even matching owner and dog sets, there’s a WAG&WOOL for every kind of dog, their owner, and your ideal dog walk.

WAG&WOOL was born on a freezing day in Brighton at the start of the pandemic. Combining a love for dogs, a passion for design, and an experience in the high fashion industry, today our dog jumpers are getting tails wagging all around the UK.

Our products are made and designed in Britain, and we only ever work with partners and suppliers who share our sustainability values.