Best of british design, style & sustainability

WAG&WOOL™ signature collections are made using the finest natural materials. No nylon, no acrylics, just luxurious materials that offer premium comfort and unbeatable texture

The wag&wool story

WAG&WOOL was born amidst the pandemic in 2020, founded by two friends who shared an unhealthy obsession for dogs and sustainable fashion, along with a desire to make the world a better place.

Frustrated with the lack of quality materials and the influx of pet brands, all importing from the same factories in the Far East, our founders, Rachael & Toni, felt that dogs and their owners deserved something better ...

Amidst the ordinary

stand out with elegance