Journal

In the ever-evolving world of pet fashion, it's not just about style; it's also about functionality and comfort. As temperatures drop and brisk wi...

Should dogs wear jumpers? As with all great questions, there is never a simple answer, a different question to ask would be 'is my dog cold?' In th...

As more and more people humanise their precious pets the demand for extra special gifts for pets and their owners is on the rise. Unfortunately rea...

Since launching WAG&WOOL just 1 year ago, we have had so much positive feedback and industry recognition, we wanted to share it with you to sho...

Dog Fashion Our key concepts are sustainable, local, high quality, and stylish. We wanted to create a line of products that feel as good as they lo...

Here at the WAG&WOOL studio, we’re busy working on a small collection of collars and leads!   Long knitted strips of our signature Hinchcliff...

I would love to share with you the story of how my micro business found its feet one chilly afternoon in Brighton...   The pandemic gave us all a ...

I have travelled to many beautiful places in the UK with my dog and Snowdon remains my all-time favourite. Here are my best tips and everything I h...

Don’t let sizing be a barrier to purchasing one of our stylish dog jumpers, this article will help you get the sizing right first time. Remember, w...