We were recently featured in an online article for Country Squire Magazine, exploring the story behind Wag & Wool and our approach to British-made wool knitwear for dogs.
The piece looks at how Wag & Wool began, why we chose to focus on natural fibres and UK manufacturing, and how thoughtful design and sustainability continue to shape the brand as it grows.
The article was written by Allison Lee, whose work spans countryside, culture, and independent British brands. We’re grateful to Allison for taking the time to understand our story and share it with a wider audience.
You can read the full feature on Country Squire Magazine here:
Read the article
You can also find more of Allison’s writing and work here:
Allison Lee’s website
As always, thank you to our customers and community for supporting Wag & Wool and helping us continue to champion British wool and UK-made products.
