Since launching WAG&WOOL just 1 year ago, we have had so much positive feedback and industry recognition, we wanted to share it with you to show just how proud and honoured we are. 

When we launched at the end of 2021 we were apprehensive about how well received our matching sets would be, but we soon realised that there are proud dog owners crying out for something unique, British made and sustainable. Surprisingly, not just in the UK but across the globe too, most notably New York! never in our wildest dreams did we think that we would be shipping orders to New York in our first year - hello and thank you to all of our state side customers :-)

To celebrate our first year of trading, here are a few mentions of our proudest achievements and press mentions so far. 

Trust Pilot - Rated Excellent 

We always contest that we put Sustainability, Design and Quality at the forefront of everything that we do. Not only are we certain that our Dog Jumpers are the best quality on the market and our accessories match up to those in high-fashion, we have external reviews to back-up our claims. We would like to say thank you to all our amazing customers that have taken the time to give us a review, it is not easy to demonstrate the level of quality we offer on our websites and these reviews really help us raise consumer confidence - find our excellent rating here on Trust Pilot



Lux Life Magazine - Winner of Best Sustainable Dog Brand 2022

This one was extra special for us at WAG&WOOL HQ because we’re proud to have created a collection of jumpers for dogs in the UK that combines style and comfort. But one of our biggest achievements is the fact that sustainability has - and always will - remain at the ethos of our brand. To be recognised for sustainability and to win an award after being picked by professional judges made it even more unbelievable. Here is a link to the Lux Life magazine. 

Featured in You magazine 

We absolutely could not believe our luck when we sent one of our jumpers to the head office at You Magazine, upon request. Not only did they feature our gorgeous Navy Monti jumper but it was in their extra special Christmas feature, all about the best seasonal apparel. We were featured next to iconic brands such as Gant, Whistles, Reiss and French Connection 

This was an exciting time for us and we were very proud to see one of our creations featured in a national magazine, the article has prime place on our office wall - you can find the feature here 

Short Listed for the prestigious Gift Of The Year Awards 

This was the first time that we had applied for an award, we knew how competitive the Gift Of The Year Award could be so we were not expecting to be short-listed. The exciting thing about this accolade is that industry experts are responsible for short-listing applicants. When we say 'experts' we really mean it, they have buyers of national retail brands such as John Lewis doing the judging, along with gifting experts from successful boutiques across the UK.  This success spurred us on and kept us motivated at tough times! thank you Gift of The Year Awards 


Listed on Not On The High Street 

We are huge fans of shopping locally and with independent businesses wherever possible so we were over the moon when NOTHS accepted us to be on their platform, we love partnering with them - you can find our shop page here

Other links and mentions: 

We were mentioned in Time-Out Magazine when we attended Discover Dogs 

A mention in Sustainable Gate, they are a lovely company in Italy that promote sustainable brands from across the world 

Thanks again and we hope to keep on adding to this article as we move into the Autumn-Winter 2022/23 season 

Rachael Driver