Not all dog clothing is created equal.

Try The Natural Difference. Your Dog Can Feel.

Closer To Nature, Closer To Your Dog.

As the seasons change, we find ourselves drawn back to what inspires Wag and Wool: the wildness of nature, texture and the love of dogs

What Makes Us Proud

It's Time To Say NO To Acrylic

Acrylic has become the norm. We think it's time to expect more.

Our jumpers are crafted from 100% natural wool because nature has been doing it better for centuries. Unlike acrylic, wool is naturally breathable, temperature regulating, odour resistant and biodegradable. It helps keep your dog comfortable in changing weather, without compromising on style or performance.

Beautifully made in the UK and designed to last, our jumpers are a celebration of natural fibres, thoughtful craftsmanship and a slower approach to making things. Better for your dog, and kinder to the world they'll spend a lifetime exploring.

Excellent TrustPilot rating of 4.9

Verified Trustpilot reviews
Verified Trustpilot reviews
Me and my dog Charlie love our matching sets. Perfect for staying cosy as the winter weather sets in The wool is lovely and soft in gorgeous pastel colours. Really easy ordering process and prompt delivery. Hope to buy more in other colours soon
— Clare Cranstone
dog and owner matching
Verified Trustpilot reviews
I received my beautiful jumpers which look fabulous on my toy poodle Lily. She has received lots of compliments and has become even more of a princess 🤣 I had a lot of conversations with the shop about sizing as Lily fell between a small and a medium, they were very knowledgeable and extremely kind in helping me. I now have 3 winter jumpers for her that fit her perfectly. Will definitely be buying more.
— ROCHELLE MOYES
toy poodle in a knitted burgundy jumper
Verified Trustpilot reviews
Easy to order and arrived promptly. The design and quality is outstanding and fits my dog perfectly. Love the fact it is made in UK from high quality wool. Would definitely recommend and purchase again.
— Emma Goudie
Verified Trustpilot reviews
I cannot praise this company enough. The L sized jumper I ordered for my Cockapoo Bailey, was far too small, so I emailed to say how disappointed I was at having to send back. This was on a Sunday, I received a prompt response on the very same day, quickly followed by a return label under separate email.
— SHANI SNELLING
Raspberry Woven Dog Bow Tie on a black dog
Verified Trustpilot reviews
Awesome jumper! We love this and our pooch is so happy in it. Great quality, arrives beautifully packaged. Colours are wonderful. Really pleased, thank you.
— MJN
cute poodle in a wool collar
Verified Trustpilot reviews
Good website easy to navigate.Fantastic customer service, I emailed to ask a question and they replied straight away and helped me with sizing for my puppy.Quality of the jumpers is top notch and worth every penny and being real wool will last a lifetime.
— Penny Powell