stand out with elegance, amidst the ordinary

consciously made luxury dog wear

Pure wool offers superior airflow and improved thermal properties compared to manmade acrylics and fleeces.

Luxury Dog Clothing

eco knitwear

A British luxury dog wear brand, for dogs and proud owners. Elegance and quality combined with award winning sustainability. Jumpers for puppies, adult dog coats, dog collar and lead sets or even matching owner and dog sets.

award winning dog jumpers wag and wool

    Best Sustainable Pet Brand 2 years running - 2022 and 2023 with Lux Life Magazine
    tell me more
  • Lucy Set

    The unique Lucy headband set was shortlisted for the prestigious Gift Of The Year Awards
whippet in a knitted jumper

Award Winning

The Ultimate Dog Jumper


Slow fashion

Our products are made and designed in Britain, and we only ever work with partners and suppliers who share our sustainability values.



Can’t say enough good things about this brand. So pleased that there is a brand that is making luxury style dog jumpers that are ALSO eco friendly, and not to mention really stylish. Really happy that I stumbled upon them, especially as the jumpers don’t get wet when it’s drizzling outside, which is obviously a major issue during the English winter months!

I have been looking at these dog coats and matching human accessories for a while now. My mum gave me some Christmas money so I thought it would be the perfect chance to purchase something. I can’t tell you how happy I am with the products I have. They are even better than they look on the website. Such amazing quality and look beautiful! Can’t wait to wear them today.

Purchased the matching set, Jumper, Collar and Lead, excellent quality, good fit (true to size) and gorgeous colour, Happy Dog and owner

Awesome jumper! We love this and our pooch is so happy in it. Great quality, arrives beautifully packaged. Colours are wonderful. Really pleased, thank you.

What a little gem to discover for your pooch The friendly email correspondence, the great quality of the beautiful products and the thoughtful packaging:-)

Beautifully made scarves and matching dog jumpers, I love the scarf it’s so warm and cosy. This brand uses top quality sustainable materials, the packaging is beautiful and handily contains washing advice. These would make amazing Christmas gifts. Very happy with my purchase.