Stand out with elegance, amidst the ordinary

Consciously crafted, high-quality dog apparel

Luxury Dog Clothing

eco knitwear

A British luxury dog wear brand, for dogs and proud owners. Elegance and quality combined with award winning sustainability. Jumpers for puppies, adult dog coats, dog collar and lead sets or even matching owner and dog sets, there’s a WAG&WOOL for every kind of dog, their owner, and your ideal dog walk.

award winning dog jumpers wag and wool

    Best Sustainable Pet Brand 2 years running - 2022 and 2023 with Lux Life Magazine
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  • Proud To Be A Founding Co member

    We are proud to say that we are part of the founding community of Co's on Holly and Co - a curated marketplace designed for thoughtful shoppers.
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  • Lucy Set

    The unique Lucy headband set was shortlisted for the prestigious Gift Of The Year Awards
whippet in a knitted jumper

Award Winning

The Ultimate Dog Jumper


Slow fashion

Our products are made and designed in Britain, and we only ever work with partners and suppliers who share our sustainability values.



“Excellent company!! Highly recommend to anyone looking for sustainable dog wear (and human wear!!) 🥰 Great service all round!!”

sianie wickham

“Amazing quality and well made clothing for both humans and dogs. My two feel so relaxed as soon as the jumpers go on. We think it’s because they aren’t made from plastic so are extra cosy. They look like actual jumpers and not fancy dress which a lot of dog wear feels like.”

lucy lou

“I have never seen a better dog jumper, I wish I could have one for myself”

James fogarty