British Knitwear | WAG&WOOL Concept


British Knitwear | WAG&WOOL Concept


British Knitwear | WAG&WOOL Concept


Dog Fashion

Our key concepts are sustainable, local, high quality, and stylish. We wanted to create a line of products that feel as good as they look, and enable people to wear their heart on their sleeve in terms of the connection they have to their animals. Initially we were nervous about how it would be received, there really isn’t much like this on the market already, and we wanted our vision to be represented properly. We aimed to approach the product development from a place of sophistication, rather than risking the matching accessories being received as a gimmick.

Luxury Dog Clothes

I come from a background of luxury fashion womenswear, and I wanted this wealth of experience to shine through to create a range of products that we could be proud to wear and see others wear as a small piece of everyday luxury. Both the womenswear and the dog wear aspect are equally important to us, and our aim is to create looks that are timeless, well thought out, and high quality. Great as gifts for yourself or for loved ones, we know that these fashion pieces are fit to last.

Womens Accessories UK

We have a strong range of clothing and accessories for dogs, but that is not our only focus. We also have a range of lambswool womenswear with more to come. Our hand crafted scarves and headbands feel soft to the touch, as well as feeling good by knowing it supports a small business and independent designer brand.

British Design & Elegance 

Both the womenswear pieces and the dogwear pieces are designed with style in mind, with subtle complimentary colours composing a modern take on Fairisle knit. The subtle pops of colour are great for brightening up our moods even on dreary days, and the wool stays soft and water resistant for decades to come, making it a great addition to any eco-conscious and style-conscious wardrobe.

High Quality Scarves 

As standalone pieces we hope you agree that our scarves are classically stylish, so that you can be excited to embrace the British weather wrapped up warm in a UK-made accessory. All of our scarves and headbands are made with wool sourced by British yarn suppliers, and we love to support these other UK-based businesses in the process of making our designs in the most sustainable way we can.

Follow us 

We always love to see customers in WAG&WOOL accessories so please tag us in on IG and share the love. 

By Rachael Driver